Beyoncé, Kendrick Lamar and the new ‘it’ PR strategy: Surprise!

The Washington Post – The public relations strategy du jour is a sneak attack. Tell no one what’s coming — or let word leak out just a little to give folks a tease — and then drop a new release in their laps. Voila! Instant buzz and a presumption that whatever just came out must be so awesome that it had to be kept under wraps.

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