From ‘LEMONADE’ to Watermelon: Beyoncé launches new business venture

Complex – Beyoncé announced her investment in WTRMLN WTR, a three-year old company that sells bottled, cold-pressed watermelon juice, on Tuesday morning. WTRMLN WTR partners with American farmers to use melons that would typically be thrown out due to their unattractive appearance—so-called "ugly fruit"—in making their product.

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